Echinacea 'The Price is White', commonly known as The Price is White Coneflower, is a robust perennial that features large, pure white, daisy-like flowers with a bright orange cone, blooming from summer through fall. Thriving in full sun and well-drained soil, this variety is ideal for garden beds, borders, and containers. With its crisp white blooms and sturdy stems, The Price is White Coneflower adds a fresh and elegant touch to any garden setting.